It's Digital Asset Management or DAM for short. Someone with a sense of humor must have come up with the title. More than likely they worked in a newsroom where the statement "Where's the dam photo"!? has been uttered since the Speed Graphic came into usage. Some do call it Digital Image Management or DIM. I'm not sure that's much better.
It's about being able to manage the images you produce when you are a photographer so why not call it Photo Image Management or PIM for short? Right now I'll go with the common usage for this blog but I'm open to suggestions.
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